Hop into your mental time machine and travel back with us to California in 1978. Flares were in, hair was big, beanbags were acceptable living room furniture and something quite special had just been created—Emergen-C!
Developed in part through extensive consultations with vitamin C advocate and two time Nobel Prize winner Linus Pauling, Emergen-C’s signature formula featured a unique formulation of 1,000 mg of vitamin C, B vitamins and minerals in a convenient sachet.
Emergen-C quickly became a favourite supplement of retailers in the newly emerging health and natural products market and gained a loyal following among health-conscious Californians (you know, the gloriously tanned dudes/dudettes with the surfboards). Over the years, Emergen-C gained in popularity, until eventually it became the #1 vitamin C supplement in the US.*
Now Emergen-C is bringing its brand of fun, fizzy, carefully formulated and great-tasting products to the UK. We hope this is the start of a beautiful friendship!
*Based on volume sales of the Immunity Support Vitamin Category in the US